London Areas

Discover the property types, typical buyers and local transport links for all the London areas we cover.

Soho and Covent Garden


In the West End of London, Soho is home to two very different communities both of which manage to thrive side by side in this small district of London. On the one hand there is the residue of its edgy 200-year old reputation, parts of which are still seedy and debauched, and on the other there is the culture lovers' Soho – entertainment, theatres, fashionable shops, smart restaurants and trendy bars. Soho and Covent Garden contain a multi-cultural mix, popular with the gay community and a favoured haunt of designers and artists – a must-see area of London for tourists. Covent Garden, dominated by shops, street performers and entertainment facilities is home to the prestigious Royal Opera House, and is a lively mix of restaurants, shops, clubs and theatres.


This part of the West End offers industry, commerce, culture and entertainment. It is not a residential area and is almost entirely made up of flats and maisonettes; above shops, restaurants and first floor offices. There are some beautifully restored 18th century houses, mostly now split into flats and luxury apartments though some houses do exist. Impressive loft conversions and rooftop gardens make the most of above ground space. Warehouse conversions, studios, some cheaper ex-council housing and new developments in Convent Garden. Soho now has 'trendy' status and the price of residential property has soared.


Smart homes appeal to the more successful artists, designers and media folk. There is a healthy rental market for those who like to be central and don't mind the noise, hustle and bustle of this vibrant neighbourhood.